Not so basic

notsoobasic started in Egypt with one simple idea: the pieces you reach for every day deserve more thought than they usually get. Clean cuts, heavyweight fabrics, and a colour story built on deep black and unapologetic pink.

Every drop is produced in small batches locally. That keeps quality tight, waste low, and lets us respond fast when a piece sells out. Our tops and tees are cut for a relaxed street fit that works on Cairo streets in the day and at night.

We ship all across Egypt with Bosta, usually in 3 to 4 business days, and orders of 1,500 EGP or more ship free.